Layout

About the website's layout. The New York Post uses a simple red/gray scale theme. It is interesting because the site is very full with pictures, big fonts and buttons, so the colors help to keep it coherent and not to over-the-top.

The NY Post is essentially an entertainment paper. This is not hard to figure out once you enter the website. I think it's important to take a look at the title of the website itself:

News. Gossip. Sports. Entertainment. Photos. It can't be clearer than that.

Now, starting from top to bottom: the bar "Hot Topics" is focused on people who make news, and it goes from a politician to a football player to Lindsey Lohan. It's interesting how the site decides to relate topics with people. It is clearly a more "sensational" aproach to the news.

Below are the three buttons that arange all the website's content. What stands out is "Page 6", with all the gossip-type news. Page 6 is a section well known and read in New York city, it's part of its brad, and it had to be in the website.

Then come the headlines with big and alarming fonts. Part of the sensationalism. Just below the "Latest News" covers Local and World news. Not that they give a lot of space to world news, but it is there. 

What's interesting is the order (from top to bottom) of the news genres. First off comes Page 6, followed by Sports and Entertainment. Last are Markets, Business, Opinions. This is an example of what the New York Post wants and does. It is a great source for "not too serious news", and the layour reflects it. They know people want that kind of information before all the other stuff, so they post it first.

 

Upcoming are the news analysis. Stay tuned.

About the NY Post

The Tabloid is one of the oldest newspapers published in the US. Founded on November 16 of 1801 by Alexander Hamilton, it was known as the New York Evening Post. It is one of the first daily newspapers of the nation. It is now owned by Rupert Murdoch's News Corporation, the third-largest media conglomerate of the world.

Being considered many times as sensationalist and conservatively biased. A survey made by Pace University, in 2004, showed The New York Post as the least-credible major news paper in New York.

The NY Post direct competitor is the Daily News, mostly standing behind it in terms of circulation. As of April, 2010, the Post's daily circulation is 525,004, just 10,000 behind the Daily News.

As of 1996, the Post has had its website: http://www.nypost.com/

In the next few days I'll be analysing and reviewing the online site of the newspaper. Trying to cover it's metholody, interests, coverage, multimedia use, design, etc.